camby square

UK commerce · Internal reporting

A clearer view of our UK business.

We develop practical reporting tools for our own Amazon.co.uk business, helping us understand product performance and make informed advertising decisions.

What we do

Useful information.
Considered decisions.

Our internal tools bring business information together so we can review what is selling, understand changes in performance and keep advertising costs in context. This website explains our work and how we handle information.

01 / Products

Sales & performance

Reviewing product sales, availability and trends across our own UK business.

02 / Advertising

Spend with context

Developing reporting for campaign spend, clicks, attributed sales, conversion rates and advertising cost of sales. Amazon Ads API access is subject to Amazon’s approval.

03 / Decisions

Human judgement

Using reporting to support decisions by our team. Our initial advertising integration is for reporting, with campaign changes made through human review.